In case you hadn’t realized it, my foray into blogging was part of class assignment exploring leadership and media strategies. I have never been one to do just enough to get by and this blog hasn’t been that way either. Each week, I have taken two campaigns–one modern and one retro–and explored them. What will likely be my final post of 2016 will be no different.
As if I didn’t have enough on my plate, I decided to go back to school. This was the year for me to challenge my thinking and my actions. I did it and came through with flying colors. The things I have learned this year have found their way into my everyday communications practice. I would consider that growth.
But I can’t rest there. With the new year brings new challenges and opportunities. A few years ago, I resolved to stop making New Year’s resolutions. Instead, working in school public relations, I decided to tackle new school year resolutions–just a list of professional items I wanted to accomplish as students return in the fall.
In all actuality, they probably work well for life, too.
- Figure out how I can make a difference.
- Spend energy on things that matter.
- Just do it!
- Reflect on my successes (and failures) for future growth.
If those four steps seem familiar, it’s because those are the components of The Four Step Process.
- Through research, I can figure out how I can make a difference.
- By planning, I am spending my energy on things that matter–that includes time and money (budget).
- Nike summed up implementation best: Just Do it!
- The mark of a successful campaign is evaluation, and that means reflecting on my successes (and failures) for future growth.
Sound communication practices do provide us best practices for life. Although I will continue to blog, I am not sure the schedule and length of my current posts will be the same. As we conclude one year and begin another, I am reminded of a song which many of us will sing in the coming weeks: Auld Lang Syne.
“For auld lang syne, my dear,
For auld lang syne.
We’ll take a cup o’ kindness yet,
For auld lang syne.”
I wish you all sweet success in 2017!