Looking Back. Looking Ahead.

In case you hadn’t realized it, my foray into blogging was part of class assignment exploring leadership and media strategies. I have never been one to do just enough to get by and this blog hasn’t been that way either. Each week, I have taken two campaigns–one modern and one retro–and explored them. What will likely be my final post of 2016 will be no different.

Retro: 2016.

As if I didn’t have enough on my plate, I decided to go back to school. This was the year for me to challenge my thinking and my actions. I did it and came through with flying colors. The things I have learned this year have found their way into my everyday communications practice. I would consider that growth.

Modern: 2017

But I can’t rest there. With the new year brings new challenges and opportunities.  A few years ago, I resolved to stop making New Year’s resolutions. Instead, working in school public relations, I decided to tackle new school year resolutions–just a list of professional items I wanted to accomplish as students return in the fall.

In all actuality, they probably work well for life, too.

  1. Figure out how I can make a difference.
  2. Spend energy on things that matter.
  3. Just do it!
  4. Reflect on my successes (and failures) for future growth.

If those four steps seem familiar, it’s because those are the components of The Four Step Process.

  1. Through research, I can figure out how I can make a difference.
  2. By planning, I am spending my energy on things that matter–that includes time and money (budget).
  3. Nike summed up implementation best: Just Do it!
  4. The mark of a successful campaign is evaluation, and that means reflecting on my successes (and failures) for future growth.

Sound communication practices do provide us best practices for life. Although I will continue to blog, I am not sure the schedule and length of my current posts will be the same. As we conclude one year and begin another, I am reminded of a song which many of us will sing in the coming weeks: Auld Lang Syne.

“For auld lang syne, my dear,
For auld lang syne.
We’ll take a cup o’ kindness yet,
For auld lang syne.”

I wish you all sweet success in 2017!

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