Welcome Back.

A new year always brings new opportunities and 2018 is no different. I don’t think that I am same-old Lesley I was just a year ago. I am smarter. I am wiser. I am grayer. I have a better sense of purpose and of myself. I have worked in communication-related fields for more than 15 years now, meaning most likely, I am nearing the midpoint of my career. Ironically, I am starting over though, as I have headed back to school to earn a degree in strategic communication.

Previously, when I blogged in this space, I enjoyed comparing and contrasting public relations campaigns from two different eras–one modern and one retro, like the title of this blog. I hope to continue exploring this this time around as writing about strategic and emerging media allowed me to build a knowledge set surrounding strategic communications.

I found that what I learned here I was able to put to use in my “real life,” working in school public relations. I don’t expect that to change as I write weekly in this space. I learned a lot about myself blogging here: I learned that this is a time for me to invest in myself and my professional growth. I am even more convinced that good writing is always in style.

I hope you’ll grow with me at Modern Retro PR, too.  Be sure to bookmark it at https://modernretropr.wordpress.com/

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