It sounds like an easy question, but the answer itself is hard. I recently had a conversation with a colleague about “getting on Twitter.” As a strategic communicator, I needed to know more, and so I asked “why?”. In his role, being on Twitter is the thing that you’re “supposed” to do; after all, everyone else is.
That prompted me to ask, do you want to engage with colleagues or be a thought leader among colleagues? It wasn’t his response to the question that surprised me, it was my own.
I hadn’t realized that I wanted to become a thought leader myself in my profession, but there it was staring me in the face. As a regular participate in a moderated Twitter chat and now a blogger, I suppose that does make me a thought leader!
But I cannot be satisfied with this role. I am compelled to set a new professional goal for myself and a personal goal. For me, the goals have collided. This year has been about balance: family, work, school and professional associations.
Last week our moderated Twitter chat featured a discussion about the Four-Step Process for public relations, also known as Research, Planning, Implementation, and Evaluation (RPIE). Consider this:
As strategic communicators, we need to counsel others on how best to implement sound communication strategies—especially when using new media technologies. Sometimes the work isn’t about stepping on the gas, it is about knowing when to ease off.
At this point in my career, I have come to the realization that in order to be innovative, I must provide myself downtime so I can think and recharge. That said, part of the goalsetting for me includes stepping back from this blog for a while so I can focus on other areas of my life. My aim with the beautiful weather around the corner is to get out and enjoy it more with the ones I love the most! The best way I can make that happen is by leaving my office on time each day!