You know the good work being done inside the walls of your school, but do your stakeholders know it? Better yet, how would they know it? As a building leader, spend a few moments in the coming days to review your school’s website, social media profile (if applicable) and even your school marquee to see if the story it’s telling is reflective of the reality you see daily? (This is a great practice to start as you begin a new school year.)
As you spend time clicking around, consider how those who are prospective families would interpret what they see in this digital reality. Is it accurate? Can you get a vibe that your school is an engaging place for students to learn? Is the information up-to-date?
Confirm this for yourself and put structures in place that not only set high expectations from building leadership, but follow up to see that it’s happening and thank those responsible for it. This feedback is vital to those doing the work that you are interested in the story your school is telling and that it is a reflection of reality.