This past week’s AASA National Conference on Education was the first I ever attended and what happened will definitely have a lasting impact on me both personally and professionally. I have so many great stories to share!
Before arriving in San Diego, I was asked to serve as a staff writer for the AASA publication, Conference Daily Online. This experience took me back to my reporter days in a test of my writing chops. I’ll let you be the judge:
- School Leaders Urged to Brand the Distinctive Story Behind Their Districts
- Superintendents Point to Social Media’s Merit for Engaging Their School Communities
- A District’s Web and Social Media Marketing Can Raise Teacher Hiring Prospects, Branding Firm Says
- Propel Students by Understanding What Motivates Them, Chan Zuckerberg Initiative Tells Conferees
I have also included a piece on the presentation my superintendent and I did on our school system’s recent success with our community engagement efforts.
I must say the highlight was being named a 2020 AASA Women in School Leadership Award Winner (School Based Category). It is a humbling honor for the superintendents association to recognize my work as a school public relations professional. I see my role in helping others understand how to communicate their school or district story through the strategic use of communication.
Strategic, that is, purposeful. No where is this better illustrated than in the short Twitter story about my flight home from the AASA National Conference on Education.
I was fortunate to have a few short days of amazing learning among fantastic school leaders and return with enough stories to last a lifetime!